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BEGIN:VEVENT
DTSTART:20230216T193000Z
DTEND:20230216T210000Z
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SUMMARY:LBGLCC & Keen Social Luncheon- "The Future of Advertising - What is Programmatic Ad Buying"
DESCRIPTION:The future of advertising is here!\n\nGoogle Ads and Facebook Ads are amazing marketing tactics\, but did you know that your business has even MORE options to help grow your business? Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually mean? And how does it differ from traditional display marketing?\n\n\n\nIn this in-person seminar\, Keen Social will teach you:\n\n\n	What is programmatic advertising?\n	How does it work?\n	Can it help my small to medium business\, organization\, or corporation?\n	Differences between traditional media methods V.S. Programmatic \n\n\nKeen Social will go into detail on how programmatic advertising differs from more traditional media buying methods\, and how you can tailor-fit ads and laser-target your audience.\n\n\n\nMade possible through a generous grant from the Port of Long Beach\n\n\n\n\n\nLunch will be provided.  Please choose from one of three options:\n\n\n	\n	Harvest salad with chicken or without: Lettuce\, arugula\, kale\, beets\, yams\, roasted potatoes\, pickled onions and cabbage\, topped with a honey balsamic vinaigrette.\n	\n	\n	Chicken salad sandwich on sourdough\n	\n	\n	Turkey and avocado sandwich with lettuce and tomatoes\n\n	\n\n	PLEASE NOTE THAT LUNCH ORDERS MUST BE SUBMITTED AT LEAST 48 HOURS BEFORE THE EVENT.  LATE REGISTRANTS OR THOSE REGISTERING AT THE DOOR MAY NOT RECEIVE A LUNCH.\n	\n\n\n\n\nSpeakers: Kevin Moedt & Esteven Gamez from Keen Social
X-ALT-DESC;FMTTYPE=text/html:<h2 dir="ltr" style="line-height: 1.2\; margin-top: 0pt\; margin-bottom: 8pt\;"><img alt="" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2948/Image/ProgrammaticAdBuying1.png" style="width: 100%\; height: 100%\;" /><br />\n<br />\n<span style="font-family:arial\;"><span style="background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="color:black\;"><span style="font-size:12pt\;"><strong><span style="font-size:24px\;">The future of advertising is here!</span></strong><br />\nGoogle Ads and Facebook Ads are amazing marketing tactics\, but did you know that your business has even MORE options to help grow your business?&nbsp\;</span></span></span><span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="color:#252525\;"><span style="font-size:12pt\;">Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually mean? And how does it differ from traditional display marketing?</span></span></span><br />\n<br />\n<span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="color:black\;"><span style="font-size:12pt\;">In this in-person seminar\, <a href="https://www.keensocial.com/" target="_blank">Keen Social</a> will teach you:</span></span></span></span></h2>\n\n<ul>\n	<li style="color:black\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="font-family:arial\;"><span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="font-size:12pt\;">What is programmatic advertising?</span></span></span></li>\n	<li style="color:black\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="font-family:arial\;"><span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="font-size:12pt\;">How does it work?</span></span></span></li>\n	<li style="color:black\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="font-family:arial\;"><span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="font-size:12pt\;">Can it help my small to medium business\, organization\, or corporation?</span></span></span></li>\n	<li style="color:black\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="font-family:arial\;"><span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="font-size:12pt\;">Differences between traditional media methods V.S. Programmatic&nbsp\;</span></span></span></li>\n</ul>\n\n<h2 dir="ltr" style="line-height: 1.2\; margin-top: 0pt\; margin-bottom: 8pt\;"><span style="font-family:arial\;"><span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="color:black\;"><span style="font-size:12pt\;">Keen Social will go into detail on how programmatic advertising differs from more traditional media buying methods\, and how you can tailor-fit ads and laser-target your audience.<br />\n<br />\n<strong>Made possible through a generous grant from the <a href="https://polb.com/" target="_blank">Port of Long Beach</a></strong><br />\n<a href="https://polb.com/" target="_blank"><img alt="" height="120" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2948/Image/polb.jpg" style="width: 300px\; height: 120px\;" width="300" /></a><br />\n<br />\nLunch will be provided.&nbsp\; Please choose from one of three options:</span></span></span></span></h2>\n\n<ul dir="ltr">\n	<li>\n	<h2 dir="ltr" style="line-height: 1.2\; margin-top: 0pt\; margin-bottom: 8pt\;"><span style="font-size:14px\;"><strong><span style="font-size:18px\;">Harvest salad with chicken or without: </span></strong>Lettuce\, arugula\, kale\, beets\, yams\, roasted potatoes\, pickled onions and cabbage\, topped with a honey balsamic vinaigrette.</span></h2>\n	</li>\n	<li>\n	<h2 dir="ltr" style="line-height: 1.2\; margin-top: 0pt\; margin-bottom: 8pt\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="color:black\;"><strong><span style="font-size:18px\;">Chicken salad sandwich on sourdough</span></strong></span></span></span></span></h2>\n	</li>\n	<li>\n	<h2 dir="ltr" style="line-height: 1.2\; margin-top: 0pt\; margin-bottom: 8pt\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="color:black\;"><strong><span style="font-size:18px\;">Turkey and avocado sandwich</span></strong> with lettuce and tomatoes<br />\n	<br />\n	<strong>PLEASE NOTE THAT LUNCH ORDERS MUST BE SUBMITTED AT LEAST 48 HOURS BEFORE THE EVENT.&nbsp\; LATE REGISTRANTS OR THOSE REGISTERING AT THE DOOR MAY NOT RECEIVE A LUNCH.</strong></span></span></span></span></h2>\n	</li>\n</ul>\n\n<h2 dir="ltr" style="line-height: 1.2\; margin-top: 0pt\; margin-bottom: 8pt\;"><br />\n<span style="font-family:arial\;"><strong><span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="color:black\;"><span style="font-size:12pt\;">Speakers: </span></span></span></strong><span style="letter-spacing:-0.15pt\;background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;"><span style="color:black\;"><span style="font-size:12pt\;">Kevin Moedt &amp\; Esteven Gamez from Keen Social&nbsp\;</span></span></span></span></h2>\n\n<div dir="ltr"><img alt="" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2948/Image/keen-team-photo.jpg" style="width: 100%\; height: 100%\;" /></div>\n
LOCATION:Long Beach City College - Liberal Arts Campus (LAC) Kinesiology Labs and Aquatic Center building - W Building / 2nd floor - Room: W-201 Parking is in LOT P
UID:e.2948.2460
SEQUENCE:3
DTSTAMP:20260422T210748Z
URL:https://www.lbglcc.org/events/details/lbglcc-keen-social-luncheon-the-future-of-advertising-what-is-programmatic-ad-buying-2460
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